UGC-NET (June 2025) · India · National Testing Agency
Original practice questions written to the published syllabus · not past papersGeneral marketing theory, from segmentation and the marketing mix to pricing, channels and communication, applied to food and agricultural products.
In the exams: agribusiness management PhD entrance and fellowship examinations, marketing (heavy); agricultural scientist eligibility tests (present)
UGC-NET Management and master's or doctoral programmes abroad (for example Wageningen consumer studies, China 342 Agricultural Knowledge)
Consumer behaviour models, services marketing, brand equity, digital marketing metrics and the societal and cause-related dimensions of marketing, often in case form.
How our questions for UGC-NET spread across the units of Marketing Management. Difficulty: 1 easy, 36 medium, 2 hard.
| Branding, packaging and labelling | 5 | |
| Marketing environment | 4 | |
| Segmentation, targeting and positioning | 4 | |
| The marketing mix | 4 | |
| Product classification, product life cycle and new product development | 4 | |
| Pricing objectives, methods and strategies | 4 | |
| Cause-related marketing | 3 | |
| Marketing philosophies | 2 | |
| Channels and middlemen | 2 | |
| Marketing communications and IMC | 2 | |
| Marketing information systems | 2 | |
| E-marketing | 2 | |
| Customer relationship management | 1 |
Choose an answer, then open the working. Each explanation says why the right answer is right and why the others are not.
A food processor re-orders the same grade of edible oil from its approved supplier every month without review. In the buy-class framework this is a:
B. Straight rebuy
A routine reorder from an approved supplier is a straight rebuy. A modified rebuy changes specifications, price or supplier; a new task buys something for the first time.
Further reading: Robinson, Faris and Wind, Industrial Buying and Creative Marketing, 1967
Which of Porter's five forces is strongest when a few large supermarket chains buy most of a vegetable exporter's output?
B. Bargaining power of buyers
Concentrated buyers who purchase a large share of the seller's output have strong bargaining power. Suppliers here would be the exporter's input providers, not its customers.
Further reading: Kotler and Keller, Marketing Management
A perceptual map of fruit-juice brands plotted on 'price' and 'naturalness' shows a cluster of brands in the high-price/high-naturalness quadrant and none in the low-price/high-naturalness quadrant. The most defensible reading is:
B. The empty quadrant is a possible positioning gap that should be tested for real demand before entry
An empty space on a perceptual map suggests a gap, but a gap can exist because there is no demand or because it is not profitable to serve. Maps show perceptions, not market shares.
Further reading: Kotler and Keller, Marketing Management
A seed company that already sells maize hybrids adds three more maize hybrids. In product-mix terms it has increased the mix's:
A. Depth and length
Adding variants within an existing line deepens it and adds to the total number of items (length). Width would rise only if a new product line, such as fertilisers, were added.
Further reading: Kotler and Keller, Marketing Management
A company sells three competing brands of cooking oil in the same category. This strategy is:
D. Multibranding
Multibranding introduces additional brands in the same category to occupy several positions, at the risk of each earning a small share.
Further reading: Kotler and Keller, Marketing Management
A poultry integrator that owns hatcheries, feed mills and processing plants operates which kind of vertical marketing system?
A. Corporate VMS
Ownership of successive stages makes a corporate VMS. Contractual VMSs join independent firms by contract; administered VMSs rely on one member's size and power.
Further reading: Kotler and Keller, Marketing Management
Data on dealer orders, sales, inventory levels and receivables held within the firm belong to the:
C. Internal records system
Orders, sales, prices, costs, inventory and receivables are internal records; the order-to-payment cycle is its core.
Further reading: Kotler and Keller, Marketing Management
Why do many successful agricultural e-commerce platforms combine a digital front end with local agents or collection centres?
D. Connectivity gaps, low digital literacy, trust and the need to inspect produce quality limit purely online trade
Practical barriers such as trust, connectivity and quality inspection lead platforms to use local physical presence. The other statements are false generalisations.
Further reading: Kotler and Keller, Marketing Management
Ten here, 39 in the app. The Laisha app has every practice question we have written to UGC-NET in this subject, marked as you go, with timed papers, a jump-to-unanswered list and a certificate when you pass at 70 per cent.
Free for ten days, then one subscription of US$10 a month. We would rather say so here than have you find it later.
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