UGC-NET (June 2025) · India · National Testing Agency
Original practice questions written to the published syllabus · not past papersUGC-NET (June 2025) is a PhD, fellowship and lectureship exam run by National Testing Agency, for candidates in India. CBT (since Dec 2018). Paper I 50 questions / 100 marks; Paper II 100 questions / 200 marks; 180 minutes total; +2, no negative marking.
Source: ugcnet.nta.ac.in.
Checked against the exam body's published information. Formats and fees change; confirm the current edition there before you book.
Rural marketing as a specialised area of marketing: bottom-of-the-pyramid, consumer behaviour, distribution and communication.
Marketing to rural consumers and farmers: their environment, behaviour, and the products, prices, channels and media that reach them.
Our 16 UGC-NET questions in this subject: 1 easy, 15 medium, 0 hard, across 10 units.
Choose an answer, then open the working. Each explanation says why the right answer is right and why the others are not.
These 10 were written to UGC-NET and are not shown on any other exam's page.
A state health department uses segmentation, message testing and village-level outlets to persuade rural households to use oral rehydration salts. This is best described as
D. social marketing
Social marketing applies marketing tools to spread a behaviour for social benefit. Relationship marketing is about long-term customer ties, and trade marketing is aimed at channel members, not end users.
India's newer common socio-economic classification of households, applied to both rural and urban households, is based on
C. the education of the chief earner and the number of consumer durables owned from a fixed list
The newer classification combines the chief earner's education with a count of durables from a fixed list. The older rural scheme used education and type of house; income is avoided because it is poorly reported.
According to the two-step flow model of communication, mass-media messages
C. reach opinion leaders first, who then pass them on to others through personal contact
Katz and Lazarsfeld's two-step flow puts opinion leaders between the media and the wider public. The model explains why rural marketers target village leaders and retailers directly.
Frugal innovation in rural product design means
B. designing for the essential functions users need at much lower cost
Frugal innovation strips a product to what users value and designs it to be affordable and robust. Cutting warranties or quality makes the product dearer per use and fails.
Why do sachet makers usually cut pack contents rather than raise the price when input costs rise?
B. buyers pay with familiar coins, and moving to a higher price point loses many of them
Coin price points anchor rural purchases; a step up to the next point is a large percentage rise that many buyers cannot absorb. Prices are not legally fixed.
A rural media campaign costs 450,000 and delivers 3,000,000 impressions. What is the cost per thousand impressions?
D. 150
CPT = cost / impressions x 1,000 = 450,000 / 3,000,000 x 1,000 = 150. 0.15 is the cost per single impression; the inverted ratio gives 6667. 1500 multiplies by 10,000 instead of 1,000.
For a low-literacy rural audience, which message design is most likely to work?
A. local language, strong visuals showing a visible benefit, and a clear shot of the pack
Rural message design relies on the local language, visible benefit and pack recognition at the shop. Long copy and abstract imagery fail with low-literacy audiences.
In assisted rural e-commerce, the village-level entrepreneur mainly
B. helps customers browse and order online and receives deliveries at one village point
The entrepreneur bridges the digital and literacy gap and consolidates deliveries, lowering last-mile cost. Manufacturing, pricing and trunk logistics sit with others.
G. William Skinner's work on rural China described
A. a hierarchy of standard, intermediate and central market towns meeting on periodic schedules
Skinner's studies in the 1960s set out the periodic market hierarchy in rural China, now a general model of rural marketing systems.
A microfinance bank's village phone programme in Bangladesh from 1997 is an example of
A. rural women as micro-entrepreneurs selling a service to neighbours
Women borrowers bought phones on credit and sold calls in their villages, an early micro-entrepreneur channel for rural services.
This plan follows where our questions actually fall, so the time goes where the marks are likely to be. It is our reading of the syllabus, not the exam body's weighting.
Read the manual chapters for these first and do every worked question you can find on them.
Aim for one sitting per unit, then mixed questions across them.
Learn the definitions, classifications and standard numbers; these units are more often recalled than worked.
Do these early in revision so they are fast on the day.
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